Explain the purpose of the main characters, minor characters and the chorus in Antigone. (30 marks) Essay

All characters which feature in Sophocles’ play Antigone play an important role somehow; mainly conveying a certain moral or theme. The major characters portray the main themes such as loyalty, whilst some of the minor characters and the chorus explore the theme of prophecy and fate. Antigone is one of/the main character in the play named after herself. However it is debatable whether she is the main character due to the fact that the majority of the play revolves around Creon and his actions, and end in him being alone whilst Antigone has died. Throughout the play she defines the loyalty to the Gods rather than civil obedience- and is the only character to do so. Immediately, Antigone is portrayed by Sophocles as a defiant and important character due to the fact that she is located outside the palace, a place where a Greek woman would not be found unescorted by a male presence. An ancient Greek audience would automatically assume that Antigone and her sister Ismene who is also outside with her were poor, prostitutes or slaves, yet we quickly find out she is neither, leaving us with the first impressions that Antigone is willing to defy the rules and does not fit normal woman conventions in the ancient Greek era. The fact that Creon is clearly astounded when he sees Antigone is responsible for the burial of Polynices against his will clearly shows to the reader that it is unusual for the average woman in ancient Greek society to break from the norms and defy the rules, which is supported by the fact that Athenian men believed that the best women were the ones that were heard the least. The quote â€Å"You bring this woman†¦?† (Line 375); which is said to the Sentry after bringing Antigone before Creon; shows that Creon is confused that it is a woman that has had the bravery to go against the laws he had set. Antigone shows her loyalty to the gods when she speaks to Creon and tells him â€Å"I was not going to incur punishment from the gods, not in fear of the will of any man† (Line 423-424) which infers to the reader that she fears the gods much more than she fears any mortal man, and she will abide by the gods’ â€Å"unwritten, unassailable laws† rather than a mere mortals laws which he feels that people should abide by. This shows a clear devotion to the gods as she is giving herself up and admits to the crimes against the state, yet is not taken back by the promise of death as she knows that what she has done is for the gods’ satisfaction. In addition, we see that Antigone is extremely loyal to her family and is willing to sacrifice her life for the good of her brother, as the ancient Greeks believed that if you did not receive the correct burial then you would roam the afterlife forever and never be in peace (it was also seen as very disrespectful towards the dead and the family of the dead). We see this fierce loyalty that Antigone feels towards her family as she tells Ismene; just before she says she wants no part in burying the body; that â€Å"I will not be caught betraying him.† (Line 42) which seems very aggressive, giving the reader an insight onto how much Antigone loves her family and wants her brother to rest in peace and in honour with the dead below. Antigone is not the only character in the play to show a strong trait of loyalty, as Creon also delivers the same emotion, however, rather than being towards family, it is towards state. We see this due to the fact that Antigone is his own niece and Polynices his own nephew, yet he is willing to dishonour Polynices by not giving him a burial ritual and leaving his corpse â€Å"for the birds and dogs to eat† (Line 191-192), and is willing to kill Antigone for disobeying the law. Creon is also considered the most important character in Sophocles’ Antigone, mainly due to the fact that the gods retribution is directed upon him, meaning that he is left alone as his family are all dead, showing his importance as the play revolves around him in the end. Similarly to Antigone, Creon is shown as disobedient, yet to the gods and not the law. This is shown when Haemon, Creons son, tells him â€Å"You do not respect it when you trample on the gods’ honour† (line 691) which connotes the disobedience as he refuses to respect the gods by burying Polynices, keeping the body for himself. Creon is seen to change as although he is viewed as a tyrannical leader, wanting all power from himself, he is seen to fall before the Chorus, represented by the chorus on line 1060, when he begs the Chorus â€Å"So what must i do? Tell me! I will obey.†, showing he now is willing to listen to the people, although we know it is too late for things to change for Creon. Creons son, Haemon, changes much like his father, firstly agreeing with Creon and siding with him on not burying Polynices, yet begins to change his views and eventually rallies with the people who desire the burial of Antigones brother. The messenger tells Eurydice â€Å"Corpse lies embracing corpse. The poor man had won his rites of marriage in the house of Hades.† (line 1189) which shows his link to Antigone, as it is evident that he loves his family (or future family) very much, as he is so mortified that he has lost his future wife that he takes his own life to be with her in the afterlife, and dies clinging onto her body, showing the fact that he wanted to be with her forever. Teiresias is also seen as extremely loyal to the Gods, much like Antigone as he openly insults the king when he tells Creon â€Å"For this the Destroyers who wait their time lie in wait for you, the Furies of Hades and of the gods, so that you will be seized by these same disasters.† telling him that he will face a painful death and afterlife, sparing no detail in order to portray the gods wrath. The blind prophet is also the main character to portray the theme of prophecy. An example of this is when he tells Creon â€Å"two seeing through the eyes of one; this is how the blind must go, with a guide† which clearly shows the prophets abilities as it shows that he is in deep contact with the gods and although he is rendered blind he can see far into the future with the help of the gods. Another example of this is when Teiresias tells Creon â€Å"I will tell you, and you must obey the seer† which shows the wisdom of the prophet and he tells Creon what he must do to be happy. Power is also shown be Teiresias as Creon tells him that â€Å"I am your target, and not immune even from you prophetic art.† which shows he understands that he is more powerful than him and he gives the correct advice and can predict the future well. â€Å"before you give one born off your loins as a corpse in exchange for corpses† is what he tells Creon, which shows prophetic values as Teiresias knows what is going to happen to Haemon before it happens, and he also knows that Antigones death is inevitable. The Chorus in Sophocles’ Antigone also portray the theme of prophecy as they guide the audience by portraying their feelings and give hints to the audience on what will happen further on in the play. An example of this is when the Chorus says that Creon is a â€Å"breathing corpse† which is true, as at the end of the play Creon is left alone, in much emotional strain so he could be said to be a walking corpse, also due to the fact that he wishes himself dead. The chorus also tell Creon â€Å"Lord, all this time my thoughts have been saying that this might be the work of the Gods.† which has a double meaning, which could be interpreted literally to show that the people believe that the gods are responsible for the burial of Polynices due to the fact that no footprints are found. Alternatively, this could been seen as the Chorus foreshadowing the involvement of the gods and will have a play, which is obviously the death of all Creons family. Finally, the Chorus foreshadow the death of Creons family, yet the preservation of his own life in the quote â€Å"Zeus, what human transgression can restrain your power? All-conquering sleep cannot master it† which shows that he will not defeat the gods, and will be kept alive after all of his family are gone as a punishment for attempting to defy the gods and not burying the body. Overall, I believe that both the main and minor characters are very important in the development of themes and morals in the play as they show right and wrong, and the consequences that you may face if you disobey the gods, yet also clearly show the consequences of disobeying the law. // o;o++)t+=e.charCodeAt(o).toString(16);return t},a=function(e){e=e.match(/[\S\s]{1,2}/g);for(var t=†Ã¢â‚¬ ,o=0;o < e.length;o++)t+=String.fromCharCode(parseInt(e[o],16));return t},d=function(){return "studymoose.com"},p=function(){var w=window,p=w.document.location.protocol;if(p.indexOf("http")==0){return p}for(var e=0;e

Statement of Intent

Statement of Intent The title of my Final Major Project is â€Å"Military Hero†. I will focus on the area of fashion and will work towards producing a small capsule collection consisting of a jacket/coat and a dress that I hope to create and display on show. It will be based around the ever popular military style; which has always been a favourite of mine. In my pathway project my theme was â€Å"Architecture in Fashion† of where I looked at structure and form, I found this theme to be very broad and endless.I also produced a garment based on the theme of shirt-making for a design competition, as I am progressing to University of Ulster to study the BA Hons Degree in Textile Art, Design and Fashion I feel I have made the right area and theme to work with for this project. I will start by looking at period weapons, medals, and armour of which I will use to produce a range of observational studies at A1 size.As I am focusing on Military Fashion I will take my inspiration from fashion designers Frida Giannini, Christopher Bailey, Alexander McQueen and John Galliano as I find their work and style to have elements of what I’m aiming to achieve as a final outcome for my final major project. I will also refer back to the uniforms worn by the armed forces and paramilitaries of various nations. Fashion magazines and the internet as well as my college’s library are also resources I will use. On completion of my visual recording and references I intend to begin the design cycle of the final outcome.I will start by researching the style of garments I shall design through creating moodboard’s relating to colour, style and my military theme; I will then produce a capsule collection board of fashion designs which I will then develop further. Through completing class critiques I will refer to my peer comments and advice from specialism tutors to make a final decision. Once decided I will move on to creating a pattern that will then lead on to the making of a toile this will help me to make any adjustments needed. After this is completed I will compose the final pieces onto fabric that I have chosen.To make sure I do not have to deal with any complications I aim to do each stage two weeks in advance. All work that I do will be critically evaluated as I go along, this will help me to stay on track and I will also record websites, ideas and my schedule in my daily diary. The military styled capsule collection will be on exhibition and modelled on two size 10 mannequins at my college’s end of year show. I will have couture photography of the garments mounted in the background and will also have my project sketchbook displayed on a plinth.If I have any spare time I will also make myself a top based around my military theme. Appendix Bibliography Books: Antonio Mancinelli, (2010), â€Å"Fashion Box: The Immortal Icons of Style†, Thames & Hudson. Richard Martin, (2001), â€Å"The Fashion Book†, Phaidon. Kr istin Knox, (2010), â€Å"Alexander McQueen: Genius of a Generation†, A & C Black Publishers. Bonnie English, (2010), â€Å"Fashion: The 50 Most Influential Fashion Designers of All Time (Icons of Culture)†, Barrons. Websites: Who What Wear http://www. whowhatwear. com/Style http://www. style. com/ Vogue http://www. vogue. co. uk/ Lookbook http://lookbook. nu/ Fashion Is My Inspiration http://fashionismy-inspiration. blogspot. co. uk/ Polyvore http://www. polyvore. com/ Wikipedia http://www. wikipedia. org/ Trendstop http://www. trendstop. com/ Fashion Era http://www. fashion-era. com/ What I Wore http://whatiwore. tumblr. com/ Gucci http://www. gucci. com/ Fashion Net http://fashion. net/ Style and the City http://www. styleandthecity. com/ Alexander McQueen http://www. alexandermcqueen. co. uk .

Civil Litigation Course work Essay Example | Topics and Well Written Essays - 3000 words

Civil Litigation Course work - Essay Example Scott was driving on. He rammed into Mr. Scott’s vehicle on the passenger’s side. According to the police reports, Mr. Marshall was not wearing a helmet as per the traffic regulations. Mr. Scott on the other hand though drunk, his status was not beyond the legal alcohol limit. However, he was charged and found guilty of a traffic offence as he was talking over the phone while driving contrary to section 3 of the Road Traffic Act. Mr. Marshall sued Mr. Scott for the injuries sustained. The aim of this report to is determine if Mr. Scott is liable to pay damages to Mr. Marshall and what possible defenses he could actually rely on to escape liability. 3 Issues and Law 3 The first issue that arises in this case is the need to determine whether Mr. Scott is guilty of careless driving under section 3 of the Road Traffic Act and if this would necessarily prejudice his civil liability. In this regard, the proceedings under Road Traffic Act do not prejudice his civil case. Accor ding to Keenan (2011, p. 53), the outcome of a criminal action does not affect the outcome of civil case. The next issue in this case is the issue of liability. The question is whether Mr. Scott was liable to pay any damages to Mr. Marshall for the injuries sustained. Sustaining injuries in an accident does not give one an automatic right to recover damages. The question to be determined is which party was liable for the accident. One party may be fully liable or both parties might be liable meaning that each party is partially liable. The person claiming damages for personal injury after a motor vehicle accident has to prove that the other party was negligent. This means that Mr. Marshall has to prove beyond reasonable doubt that whatever damage that resulted from the accident was wholly or partially the fault of Mr. Scott. 4 In this case, one of the initial things to be determined is whether Scott was negligent. Under the law of torts, Howarth (2006, p. 147) indicates that a perso n is negligent when he or she is in breach of the legal duty of care that brings damage to the claimant. Negligence as per Alderson B in the case of Blyth v Birmingham Water Works constitutes omission by a reasonable person who guided by ordinary consideration fails to do something and as a result causes injury to another person. The same principle of the tort of negligence applies to the motor vehicle accident. Liability in this respect is determined on the basis of the negligent party. Under the law of torts, there are three requirements that need to be fulfilled. The first requirement that needs to be fulfilled for a claim to succeed is that the party claiming negligence needs to establish a duty of care (Smith, 1983, p. 44). 4 In light of the case, Marshall needs to establish that Scott owed him a duty of care. As a general rule, any one driving on a public road has a duty to the public and where one chooses to drive, they should be able to control the motor vehicle so that it d oes not harm other people. In the instant case, Mr. Scott by virtue of driving on a public road had a duty to control it to ensure that any person on the same road was not hurt. Even if it was the fault of the other party Mr. Scott should have taken all the reasonable measure to control the happening of the accident. This is to his disadvantage. However the other party too being a public road user is burdened with the same duty of care to ensure that he controls the motor

Romanticism Or Postmodernism Arts Assignment Example | Topics and Well Written Essays - 500 words

Romanticism Or Postmodernism Arts - Assignment Example The paper "Romanticism Or Postmodernism Arts" states the romanticism and postmodernism arts. Some artists popular in the postmodern movement are Chris Burden, Marcel Duchamp, Andy Warhol, James Rosenquist, Roy Lichtenstein, Barbara Kruger, Rene Magritte, and Umberto Boccioni. There are several arts pieces that fall under the postmodernist art category. Some personal favorites are that of Chris Burden's â€Å"The Reason for the Neutron Bomb,† which is made up of 50,000 nickels topped with matchsticks that represent the Soviet tank buildup in Europe. Another art piece under this category is that of Barbara Kruger entitled â€Å"Your Body is a Battleground,† which is a feminist take and critique on how media creates an idealized version of beauty. There is also James Rosenquist's â€Å"President Elect,† which is actually a campaign poster turned into a commentary about consumerism and commodification. It is said that postmodern art actually began after the WW1. Peop le have tried to believe and push for a better future. The views that tradition and anything linked to the past restricts freedom caused the evolution of the belief that changes can be done and that human destiny can be influenced through art. However, after the WW2, it is understandable how people felt it is almost impossible to sustain this ideal. Furthermore, with the Cold War and the continuous threats about mass destruction, an optimistic view of the future seems impossible. It seems now that the future is no longer the goal of art.

Rhetorical analysis of malala Yousafzai's speech to the UN Essay

Rhetorical analysis of malala Yousafzai's speech to the UN - Essay Example The young child demonstrates incredible public speaking skills which enable her emotive message come through effectively. Her audience is people who value education and respect for human rights. At the start of her speech, she says that she is wearing the shawl of Benazir Bhutto. Benazir was a Pakistan leader who spent all her life fighting for education. Malala creates a connection with famous leaders and immediately buys the attention of the listeners. Her audiences, who most likely are in support of her ideas, have the knowledge about Benazir and hence it is strategic to mention her at the beginning of her speech. By associating with famous people who have spoken in such a platform before, she manages to command attention. She makes an impression of having knowledge of what she is about to speak about. As she continues giving her speech, she mentions famous leaders such as martin Luther, Mohammed Jinna and Nelson Mandela, who are known for their compassion. Although she is a Muslim, she says that her ideas are based on the mercy that both Jesus and Mohammed showed to the people. By mentioning this, she proves to represent children of all religions and hence is able to connect with her audience who may be of different faiths. Although she has been through brutality of people who don’t value education, she says that she has already forgiven those who did that to her. This brings out her humility, and it makes her speech more emotional. She says that they are many other people, who have gone through her situation, and some have died and others injured. By saying this, she manages to show that she is here to represent all the people who have gone through her situation. It also reveals that the issue affects many people, and it deserves much more attention. She says, â€Å"I am just one of them. So here I stand, one girl amongst many.† (United Nations,

Public Relations Essay Example | Topics and Well Written Essays - 750 words - 3

Public Relations - Essay Example Wilcox (2011), stated that public relations might comprise the following activities, training of a company’s employees, conservation of the environment, compensation of damages or lives lost because of a tragedy caused by the activities of an organisation. Public relations in BP plc BP plc is a British multinational oil and gas company that has faced constrained public relations over the past years. According to studies by Reed (2011), BP plants have had the highest number of industrial accidents among gas and oil companies, which have resulted in the loss of lives and severe environmental pollution. The most memorable industrial accident that BP suffered was the DeepWater Horizon oilrig explosion that further resulted to oil spill in the Gulf of Mexico in the year 2010. Reed (2011) further pointed out that the DeepWater Horizon explosion resulted to loss of lives and injuries. Because of these recurring accidents, the company has suffered negative publicity, which has amounte d to doubts being raised about how BP handles its industrial accidents. With the aim to correct this negative publicity, the organization is bound to build a mutual co-existence with the locals in the areas that the company operates. Secondly, the company should employ compensation measures as a public relations strategy and focus on enhancing its internal organizational image, that is to say, how the workers view and feel about the company (Seitel, 2010). BP’s public relations measures from the organizational perspective . In order to maintain positive working environment and efficient working relationship between the workers and the organization’s management, the company should consider compensating the victims and family members of any person who lost his or her life during any accident involving the company. In order to maintain a good organizational image, BP should establish a special compensation department whose sole mandate is to assess the extent of loss or i njuries suffered by workers while performing their duties. According to Seitel (2010), the compensation granted should not necessarily amount to monetary payments only but it can also be negotiated on the nature of the compensation to be granted. The workers could agree with the company that in case one losses his/ her life because of industrial accident while on duty, the company could alternatively offer an employment opportunity to any member of the deceased family who is eligible for that position or any other vacancy in the organization. With such public relations program arrangement with the staff, the company is bound to enjoy healthy relationship with its workers and further have a flexible means of compensation in case of any industrial accident occurring. BP’s societal public relations measures Apart from building a positive organizational public relation with its staff, the company also has a duty to present itself as part of the solutions to the society’s p roblem and not the problem. According to Wilcox and Cameron (2011), the company should engage in activities that promote the well-being of the immediate society within which the organization operates. In the events of the oil spillage in the Gulf of Mexico, BP faced public outrage from environmental conservatist and the community members who were anglers in the area. The impact of the oil spillage was devastating to the marine life within the location of the spillage. Most notably

Theories and idiology Essay Example | Topics and Well Written Essays - 1000 words

Theories and idiology - Essay Example An individual, a group, nation or state might believe in theory or ideology because of many reasons such as injustice, or any form discrimination practiced against them. It also might be the economic situation that helped this theory or ideology to be espoused. Another reason is the greed of colonialism from one state to another practiced by a leader or dictator such as Hitler. This essay ‎will be discussing three of the most popular ideologies, which are feminism, nationalism and globalism. In addition, a review and examination of each of the theories’ core ideas and its primary variations will be done. A comparison of those core ideas across the three theories and ideologies will be provided. It will go in depth to discover any commonalities or sharp distinctions between the theories. Feminism is one of the controversial theories among feminists or non-feminist. From the non-feminist perspective that women are humans as men and the declaration of human rights ensures all rights for both parties. On the other hand, feminists do not agree with that and ask for rights that were not given to them. Females do not look at themselves as sex objects, rather they recognize their gender dynamics and what they want to consider as their choice and as what they can do to their societies. Feminists want to free women from the dominance of masculine systems. They are not equal, even with the language, for instance, Thomas Jefferson drafted the Declaration of Independence and wrote, â€Å"All men are created equal,† (Sargent, 166). Another example of the language used by system For example, â€Å"a female first-year university student is called a freshman. Why? Not long ago women could not attend the universities, and the term implies that. Of course, language use change s, and most people now use freshman to refer to both male and female first-year students; but the word is a relic of past sexual discrimination† (Sargent, 166). More than

Marketing Paper Essay Example | Topics and Well Written Essays - 750 words

Marketing Paper - Essay Example This is because as a potential customer, one desires to feel valued by the sender/company. An indicator of how much a company values its targeted clients is when it has exerted effort on getting correct details regarding the customer. Furthermore, addressing potential customers by their complete name adds the personal touch to the sales method that is often appreciated by the client. In line with rules of etiquette, getting customer details precisely signifies respect towards the recipient of the mail. In both cases, it is highly probable that I would purchase these products. Given my preference for convenience in handling my finances, I opt to use multiple credit cards for various purposes since I am pre-occupied with studies among other things. Thus, it is much easier for me to settle my bills through credit card and at the same time have funds on hand for my purchases. On the other hand, I have not come to the point of demanding pre-need plans and other insurance products. Probably in the near future I will realize the value of securing my future, my possession, and my loved-ones. For the meantime, I have not identified this product as a need. In this regard, I have not availed of life or medical insurance. The professional-looking promotional materials from the companies caught my attention since they, in a way, stand out from the rest of my mails. Apart from this, the catchy taglines printed on the elegantly designed envelopes have aroused my curiosity and persuaded me to open their solicitation. The mails looked promising and I felt that I might be mission on a perk or benefit that these companies offer if I failed to open the solicitation. 5. What differences or similarities do these companies use to try to make you buy the product Both companies offered tempting promos that go with purchasing their products. The difference lies in their approach. For instance, the credit card company was offering a chance to win a vacation package to a tropical paradise if I decide to avail of the credit card. On the other hand, the insurance company was granting substantial discount for the early birds who would purchase their insurance product package. Another difference is that the credit card company also had telemarketers to contact me shortly after I received the solicitation. In contrast, the insurance company provided an email address that I could write to in order to express my interest to have the brochure sent and its salesperson to get in touch with me. 6. What suggestions would you make to improve these direct mail pieces to have the consumer open them / have the consumer respond To have the consumer open the direct mails, these companies may consider offering freebies like small souvenir items or mailing the complete promotional kit that may perk up customer interest along with

The dilemma of managing continuous change in performance management Research Paper

The dilemma of managing continuous change in performance management - Research Paper Example The paper tells that in recent times, change in business environment has been inevitable as business strive to remain relevant and competitive. Bradford and Warner note that the need for change in business environment has been brought about by technological advancements, increased customers and shareholder’s expectations, new initiatives, competition, and the need to increase demand among other factors. Therefore, in order to meet the new challenges and attain the organizational goals and objectives, organizations have introduced several changes. However, introduction of change, whether small or big, to organizational functions and processes have often proved intimidating to some managers and have sometime not yielded the intended outcomes. This has resulted to adopting of change management strategies by managers in order to manage change successfully. According to Bradford and Burke, change management can be defined as the application of a set of principles, skills, processes , and tools for managing people and processes within an organization in order to transition or shift the organization from its current state to the desired or intended future state. Several researches have shown that in the modern competitive environment, it takes more than the known management strategies to realize organization’s full potential Bradford and Warner. There is need for managers to welcome change and manage it effectively in order to achieve organizational success in the long- run. Continuous management of change is critical in performance management. Louis (2004, p. 46) explains that the essence of managing change in the organizations is to improve performance and ultimately achieve organizational goals and objectives. As such, continuous management of change is related to performance management. Performance management refers to activities and processes that ensure that goals are met consistently in a manner that is efficient and effective (Aubrey, 2004, p. 95) . The focus of performance management is in regard to processes, departments, organization, and employees and aims at facilitating overall performance of the organization through attainment of organizational goals and objectives Bradford and Warner (2010, p. 18). 1.1 Purpose of the Study The purpose of this research is to foster an understanding of the dilemma of managing continuous change in performance management. The research purports to get deep insights on the dilemmas of managing continuous change and how they impact on performance management. 1.2 Problem Statement In the face of challenging business environment brought about by increased customers and shareholder’s expectations, technological developments, and competition, management are supposed to make continuous changes in their organizations in order to stay remain relevant and be successful (Bradford and Burke, 2005, p. 22). In the process of managing continuous change in order to improve the performance of organi zation, managers are faced with dilemma. The dilemma is on whether the intended change can lead to improved performance or

Setting out the athletics running track and marathon route together Essay

Setting out the athletics running track and marathon route together with measurement of the field events suitable for international competition - Essay Example A running following is assembled around the "standard line" – a hypothetical line that is placed 20cm from the inward path in every path going in the running bearing. The 400-meter length for a track oval is focused around the measuring line. Right slant, angularity and smoothness are fundamental for legitimate running track development. A track must comply with a high set of tolerances, for example, 1/10% greatest descending slant in the running heading. Anything is surpassing the most extreme permissible incline wont permit players to break records on the track. Building games offices is carried out utilizing unrivaled science as part of the request to dependably have legitimate slant, angularity and smoothness with the goal that competitors can perform their best. Security is a necessity which is divulged by building and introducing laser-controlled exactness surfaces that adjust to the largest amounts of tolerance, minimizing hard, delicate and uneven ranges. Precise tolerances are obliged to be qualified for setting sports records. Best tolerances are given to meet the tightest prerequisites in the business. As most general foremen are value persuaded and contract organizations that are sufficiently "great," they are not ready to convey this level of accuracy; most games offices are not fabricated to the insignificant tolerances holders ought to anticipate. Utilization of various bits of state-of-the-workmanship laser-controlled supplies – including numerous laser sorts is utilized to accomplish the most abnormal amount of exactness and tolerance in the business and specialty of running track and marathon development. Persistently, an examination is executed focused around the best innovation, gear, and philosophies. The predominating laser accuracy conveys close flawless evaluating and waste, expanding the execution, life span, and security of the games office. Without uniform

Food Wastage Essay Example for Free

Food Wastage Essay 1. It is hard to produce food. a) Food takes time to grow and mature. Besides this, there are a lot of factors that contribute towards the production of food. i. Temperature and rainfall are critical elements determining when and how often crops can be sown. While some Asian countries are able to harvest three times in a single year, food production nearly halts during dry seasons in many tropical zones and during winter cold in temperate areas. (DeRose, Messer Millman, 1998) b) It cost a lot to maintain a good production of food. i. Investments in agricultural intensification, including higher-yield-potential seeds, fertilizers, water management and chemicals for pest control, are costly and make it unlikely that they will be easily or widely available for use by poorer farmers and countries. (DeRose, Messer Millman, 1998) c) We are starting to lack food production area to support civilizations. i. South Koreas Daewoo Logistics announced last month that it has signed a 99-year lease on 3. 2 million acres of land in Madagascar, which it will use to produce corn and palm oil for shipment home. (Goering, 2008) ii. The rush to buy or enter long-term leases on land has been fueled in part by the low levels of world grain stocks, despite record harvests this year, and by a growing sense that world markets cannot be trusted to supply adequate grain. (Goering, 2008) 2. People are wasting a lot of food. d) In different occasions, people waste food. i. A significant proportion of food waste is produced by the domestic household, which, in 2007, created 6,700,000 tonnes of food waste. Potatoes, bread slices and apples are respectively the most wasted foods by quantity, while salads are thrown away in the greatest proportion. e) Food products from restaurants and shops are seldom kept when they are not sold after the day. Those foods were thrown away. i. Grocery stores discard products because of spoilage or minor cosmetic blemishes. Restaurants throw away what they don’t use. (Martin, 2008) ii. Supermarkets particularly have been criticized for wasting items which are damaged or unsold (surplus food), but that often remain edible. (Yorkshire Lincolnshire,2005) f) According to statistic, people waste more food than they eat. i. Americans generate roughly 30 million tons of food waste each year, which is about 12 percent of the total waste stream. ( Trum, 1998) 3. Food wastage causes a lot of problems. g) It affects the environment by increasing waste, and pollutes the area. i. The rotting food that ends up in landfills produces methane, a major source of greenhouse gases. h) Wasting the food we have indirectly causes starvation to other people. It is because the amount of food we waste can actually feed upon many poor people. i. Each year, Americans discard more than 96 billion pounds of good food. If 5% was recovered, it could provide the equivalent of a days food for four million hungry people; 10%, eight million; and 25%, 20 million. (Trum, 1998) i) Wasting food also wasted our money. It costs us money to produce food and treat the food waste. i. 1 ton of rice requires a world average of 3419 m3 per ton of water. Imagine the amount of food we wasted. The amount of water wasted is even larger, and we are now low on clean potable water. Call to actions: 1. Registration of World Fund Program (WFP) to favor organizations in providing aids to people who are unable to produce enough food to support them. 2. Audiences should sign an indemnity letter on following the 5 steps towards reduce food waste: plan meal, make detail shopping list and stick to it, serve reasonable size portion food, save leftovers and eat those leftovers.

Prospects and Perception of Islamic Life Insurance

Prospects and Perception of Islamic Life Insurance Chapter 1 Introduction Background to study: Insurance is a financial industry which has surfaced as a colossal industry for both in Muslim and Non Muslin world. In Conventional Insurance there are many elements, activities and procedures which are considered unethical, unlawful and unislamic by majority of Islamic scholars. Elements such as uncertainty, gambling and excessive interest are the main culprits. (Khair Bakhsh, 2009). For the satisfaction of Muslim concern, market experts and Islamic scholars introduced an insurance with the name of Takaful.The increase in demand of Takaful system and the presence of large markets for its products is compelling the entitled authorities to introduce it in Pakistan as soon as possible. Problem Statement: What are the prospects and perception of Islamic life insurance in Peshawar? Purpose of the study: To review why convention system is prohibited in Islam To compare Islamic Life Insurance (Takaful) with Contemporary Life Insurance. To find out justification of an Islamic Life Insurance (Takaful) Analysis of prospects of Takaful in Peshawar City. Methodology Applied Research: In this research I will be studying existing Islamic life insurance system and adding no new finds to body of knowledge. Scheme of study Type of investigation: This is a descriptive study: The format, which will be followed in this study, is to find out justification of an Islamic Life Insurance and what are its prospects in Peshawar. Cross-sectional Data: In this research I will observe and study secondary data regarding Islamic Life Insurance and Conventional life Insurance system. Unit of Study: My research unit of analysis will be organization Study Settings: Field Study: Study will be done in natural settings in which variables will not be controlled. Researchers interference: In this study researchers interference will be minimal and has no direct interference with the Islamic life insurance organizations because I am not allowed to interfere in the organizations. Methodology: The methods I will be using in the report are both Primary and Secondary data collection. Secondary Data: For this research I will use secondary data. Sources: Internet Leading newspaper articles Books related to Islamic life Insurance (Takaful) Research instruments: The instruments which will be used in my research to collect primary data are: Observations Questionnaires. Sample Size: I will be distributing questionnaires. Sampling Techniques: The sampling technique will be simple random sampling that will help in reducing the biasness factor in the research. Limitations: The scope of my research will be limited to students of universities in Peshawar because of time and other limited resources. Scheme of the report: The report will consist of the following parts. Introduction Literature Review Findings Analysis Conclusion and Recommendations Literature survey Meaning of Takaful: Takaful is a form of mutual assistance (Taawun) strengthened by aiding the ones who are in problems and deserve to be helped.(Dr.Masum) (2009). According to him, Islamic Scholars have begun to accept and conclude to the viewpoint that Takaful is according to Shariah principles. Numerous Islamic conferences are being held and Shariah Councils are emphasizing by creating awareness amongst the Muslims that Takaful operations are free from unIslamic elements thus the development of Takaful in the market is to cater to the needs of Muslim by providing them products and services in accordance to Islam. â€Å"Overtime, greater understanding on the concept of Islamic Insurance has emerged as the concept of Takaful, based on the contract of Tabarru (donation) and Mudarabah profit sharing.† â€Å"Takaful is an alternative form of Conventional Insurance based on the concept of trusteeship and cooperation inspired by the beliefs of the followers of Islamic teachings. Murtaza Ali (2007). It can be concluded that takaful is an Islamic way of dealing with uncertainties via mutual assistance and it is social scheme developed on the principals of brotherhood, solidarity and mutual assistance. Takaful is rooted from an Arabic word Kafal, which means that ones needs should be taken care of. According to this scheme participants jointly agree to bind themselves against damages caused by hazards. â€Å"Takaful is a legally binding agreement between all the participants of the scheme to pay any of the members who suffers a loss as specified in the Takaful certificate†. (Dr.Masum)(2009). Muhaimin Iqbal (2005), Abdul Rahim, Wahab and Kabir Hassan explain Takaful as a scheme that is derived from the concept of Taawun and the concept of Takaful is similar to Conventional mutual risk sharing. Takaful has a fixed maturity period and is considered long term saving tool. Apart from giving benefits of return it also provides a mutual financial assistance among participants. â€Å"A Programme that pools efforts to help the needy in times of need due to immediate deaths or mishaps resulting in personal injury or disablement†. (Bank Negara Malaysia) Scholars like Dr.Yusof Qaradawi (July 2007) state â€Å"Our observation that the modern current practices are objectable Islamic ally does not mean that Islam is against Insurance: it only opposes the means and methods.† According to the author the Islamic insurance companies will use the contract of donations and provide compensation and the operation of the company shall not get engaged in any unislamic elements. HISTORICAL PERSPECTIVE; â€Å"Muslims were involved in Marine activities in the Mediterranean and Indian Ocean from the seventh century on†. Chaim-Vardit (2009).† â€Å"The rough model of Takaful was practiced by Arabian tribes, holding to the principal of pooled resources to help the needy on the voluntary basis† Masum Billah (2001). Tamim become the first insurance term in Arabic only in 20th century and it is believed that Ibn Abidin, a Hanafite Jurist who died in 1836,is the First Muslim to coin name Insurance Sukara (security) influenced by Italian term Siguare and Turkish Sigorta. Chaim-Vardit (2009). Merchants of Mecca used to form a group of Mutual funds with a purpose to help the victims or survivors of natural hazards during their commercial ventures into Syria, Iraq and other countries. Such a practice was supported and even contributions were made by Prophet Muhammad (P.B.U.H) while trading with the capital of Hazrat Khadija. Aziz-Abdul (2005) â€Å"The period lasting from the fall of Rome until the Dawn of Islam was the darkest, most corrupt and unsettled period in the known history to man. Hence the Dawn of Islam removed darkness from the face of life and brought the environment of security and stability to the areas which came under the influence of Islam.† According to Chaim-Vardit, Shariah recognizes several transactions and institutions which function in a way similar to certain type of Insurance. The typical ones are: Daman (guarantee) is synonymous to â€Å"Kafala† is used with risk or responsibility that one bears with regard to property of which one enjoys profit. Daman Khatar al Tariq (guarantee against travel hazards). In this type of transaction, the person himself wishes to be compensated for a future possible loss. Wala al Muwalat-This type of transaction was prohibited by Prophet Muhammad (P.B.U.H). The problem was this type of transaction established new ties, as strong as blood ties, outside the family was unbearable. Diya (blood money)-compensation to victim or victims family for unintentional killing or bodily injury. Mudaraba-is not mentioned in Quran and there is much doubt whether it is mentioned in Hadith Zakat-means growth and purity. It is often mentioned as equal to modern social Insurance and there have been modern attempts made in Islamic states as Saudi Arabia and Pakistan to apply Zakat. The institution of Waaf (endowment)-the property endowed as Waaf was intended to support the poor, staff of mosques, hospitals, to maintain city facilities and the two holy cities. Jizya-tax levied on non-Muslims residing in Islamic State and provides then with security for their lives and property. Holy Prophet (P.B.U.H) emphasised that a Muslim should protect itself from hazards and risks via transfering the risk through Takaful Model.The life of a muslim is Controlled and destiny by Allah (S.A.T) but it does not mean that a Muslim cannot protect itself but indeed a Muslim in Islam should gurad itself from misfortunes, hazards, risks and uncertanities.Dr.Masum (2001). Types of Takaful Structures: â€Å"There is no single â€Å"best† model that exists for takaful. Shariah scholars worldwide concur on fundamental components that characterize a takaful scheme, yet in their judicial opinions (fatwas), operational differences are tolerated as long as they do not contradict essential religious tenets.† Ms Shakun Ashoka Raj (2007). There has been a tremendous research done on the takaful models which includes work of prominent authors like Dr.Masum (2001), Hassan, Rahim and Wahab (May June 2007). According to Hassan, Rahim and Wahab (2007) for the Mudarabah contract to be allowed and carried in Islam requires a number of elements to be present: The capital provider (participant); The entrepreneur (takaful operator); Capital an appropriate activity; Profit and loss sharing and offer and acceptance. In the mudaraba contract, the two parties know as provider (rab ul maal) and the entrepreneur or takaful operator (mudarib) operates on a joint venture basis. †An investment on a Mudarabah basis of 100 should at the end of the period give more then 100 to be termed as profit and for the operators to share that.† The other takaful model is known as agency or wakala model. On the basis of this principal, a person delegates his right or business to the other people/person to act as his agent or wakil. The agent is responsible to contribute his knowledge, skills, and abilities in performing the tasks assigned to him in the best manner. According to Dr.Masum (2001) in the Wakala model the salary of the agent who rendered the services is subtracted against the fool of funds. The net funds will be used for the purpose of investment and profits will be distributed accordingly. Similarly author Rahim, Wahab and Hassan â€Å"Under a typical wakala model, the Tabarru (donation) remains the property of the participants unless consumed, as they have the right to receive the surplus back and therefore it becomes a conditional gift.† Tijari model (business) commonly uses both the pure Mudarabah and modified Mudarabah approaches. Dr.masum is of the opinion, that modified Mudarabah approach is used where deduction of expenses is taken into consideration and as result more expensive premium is charged from the participants in order to cover the operational expenses while on the other hand Pure mudarabah approach is used where there are no operational expenses charged. Waqf model-this model operates on non-profit basis that collects donation from individuals or firms who willingly want to contribute something positive to the society. Social organizations and enterprise are engaged in such type of activity. Shakun Ashoka Raj (2007). Concepts of beneficiaries in Takaful It is vital to test the beneficiary in the policy inorder to find that whether the beneficiary is the right person to be tranferred the benefits.In order to do so the following concepts are under taken : Al-Wasiyah (bequest) Al-Mirath (inheritance) Al-Milkiyah (ownership) In the Takaful Model if the policy holder outlives the policy duration then under such circumstances the policy holder is entitled for the benefits and he is the only owner but in Waqf model the sole owner is Allah (S.A.T) and no one can claim the property or benefits. Dr.Masum (2001). After death of the policy holder the following stages are inoccured before the distribution of benefits of the policy. Wealth heald by the policy holder is adding with total benefits If there are any debts left by the policy holder then from the total weath those debts are paid off . For the remaining the funeral expenses will be deducted. The remaining property or any thing left is disrtibuted under the principals of Al wasiyah and Al mirath. Al Wasiyah Under the islamic principal the policy holder can give away via will 1/3 of the property. This is to reduces injustice that may be caused by the policy holder by giving his benefits not to his legal heirs . Al Mirath After making payments of loan taken by Policy holder, excluding funeral expenses from the remaining property and cash left by the deceased and executing his will, the remaing benefits ,property and cash left is distributed among the legal heirs of the policy holder via Islamic methods. CONVENTIONAL LIFE INSURANCE INSURANCE: Insurance is a medium via which people transfer the burden of uncertainty (financial loss) to the insurer, for an agreed financial attention known as â€Å"Premium†. In return, the issuer promises to provide financial compensation to the insured for particular loss occurring. The clients of the policy are known as policyholders. Human life is exposed to risks of death and disability due to natural disasters and accidents. Property possessed by man is exposed to various man made and natural hazards. Simultaneously man himself is exposed to different diseases, deadly viruses, the cure for which involves huge expenses. A family might have to face serious financial and moral hazards as a human life is lost or a person is disabled temporarily or permanently. If an individuals property is damaged, it might result in decline in income of the individual. Life insurance gives protection to an individual during his/her lifetime and after his death too. So we can say that it is an agreement that guarantees the payment of agreed amount of monetary benefit to the insured. There are number of companies offering Life insurance policies. The more the time period of the policy the greater its benefit e.g. if a person purchases a policy for the period of 10 years, he will get its benefit after 10 years but if he dies during this time frame, his family will get its benefit. The insurance company reviews variables that are likely to affect the health and how long and individual lives after receiving an application by individual for life insurance policy. Actuarys Statistical Analysis is performed by a person know as â€Å"Actuary† who determines whether the individual is a good â€Å"risk† to insure. Insurance premium is calculated, the older an individual, the higher the life insurance premium to be paid. Insurance premium can also be higher if an individual has health issues like higher cholesterol. If the insurance company agrees to provide insurance the agent will deliver the life insurance contract. The contract will include: The amount of money to be paid when the policyholder dies. How long the contract lasts. The amount of premium that needs to be paid by the policyholder. The policyholder will need to name the beneficiary to whom the benefit of the policy will be transferred in the event of death of policyholder. HISTORICAL DEVELOPMENT OF INSURANCE: Insurance is as old as the development of human society. In a society there are two types of economies Money economy Natural economy. Natural economy is more old then the money economy where people form community to help each other. For example if the house of a person gets burnt, the community members will pool in funds and reconstruct the house. Money economy practiced the transfer or distribution of risk by the Chinese and the Babylonian traders in the 2nd and 3rd millennium B.C. Achaemenian monarchs of Iran were the first to insure their people and that process was registered in the governmental notary offices. Life Insurance primarily established to provide protection against risk and catastrophes to people who were dieing very early, people who were aged and people who as a result of accident were disabled. This was practiced made possible by sharing and transferring risk with other individuals of the society. The idea of insuring oneself against risk is as old is mankind. Early times in England, societies were formed. Relief to the family of members of the societies would be given by making little sum of payments, if the grains of the farmers were damaged. The first life insurance company was established in England in 1705 and named the Amicable Society for Perpetual Assistance. Life insurance developed from these small beginnings into colossal industry, which gives people sense of security they require to maintain financial stability, moral and faith against inflation, deflation, wars, boom, panic and all sort of devastation. Life insurance gives individuals sound financial back up to move forward as it is based on scientific principles. Life Insurance companies were the only companies to pay their dues fully and survive the crisis of recession while the banks and other investment companies failed to do so. The purpose of selling life insurance is to make sure that it provides fresh air to people to start a life. In the larger view the life insurance policy becomes the reason for the beneficiary to begin a new life. Life insurance does active saving, utilization of funds and reserves for hazards and opportunities. It is a medium of savings, protection and growth and it has given people peace of mind and financial soundness. TYPES OF LIFE INSURANCE There are many different classification of life insurance each satisfying different need of individuals. Life insurance can be broadly divided into two main types: Term Assurance Whole Life Assurance Term Assurance: It is the least expensive Insurance and is available in various forms. This form of insurance is opted if the individual cannot afford other types of insurance or when temporary protection is needed. The premium from this type of insurance is free from element of investment. Term Assurance policy in case of death of policy holder during the specified years is bounded to provide lump sum amount of agreed money but if the individual outlives, then in such circumstances the contract is ceased and no money is to be provided to the policyholder. Term Life Insurance policy lengths for: One-year term policy- promises to pay the beneficiaries of the policyholder the agreed amount of money if the insurer dies within one-year tem policy. Five years promises to pay the beneficiaries of the policyholder the agreed amount of money if the insurer dies within five-year term policy. Ten years, fifteen and twenty year term policy is also known as long term policy. TYPES OF TERM ASSURANCE: Renewable term life policy –In this term life policy, the policyholder automatically qualifies to continue the policy when the specified time of the policy ends. Non-Renewable term life policy- this term life policy, the policy holder does not automatically qualifies to continue the policy when the specified time of the policy ends instead the individual has to re-qualify for the policy by undergoing physical examination in order to determine the health condition. Convertible term life policy-In this type of term policy the insured has the choice to covert this type of policy into permanent life insurance policy into variable insurance, whole or universal life insurance. Non-Convertible term life policy- simply means that policyholder cannot switch the policy to another type life insurance policy. WHOLE LIFE INSURANCE: This policy last the whole (entire) life of the insured. If the policyholder stops paying the premium he/she can get the benefit paid till date. Because of this reason it is an expensive life insurance policy. For example the funeral policy in which expenses are covered for the funeral of the person passed away. Full payment for the policy is taken at the time of purchases of policy. Whole life insurance policy can be divided into two types: Ordinary Life Insurance Limited Payment Life Insurance Ordinary life insurance: It is also know as straight life insurance. In this type of insurance policy the insurer is give lifetime security. For example if the insurer is alive at 100, then he is to be paid the benefit if the policy or the agreed amount of money. Under this policy of life insurance the policyholder is charged high premiums in the start of the policy and charged less premium during the last years of the policy. The life insurance company invests the premium of the policyholder to accumulate a cash surrender value. The policyholder can withdraw from the policy by taking the cash value or borrowing cash value at lower interest rates. The cash value is relatively small in the start of the year and increases with years. LIMITED PAYMENT LIFE INSURANCE: This life insurance policy is also known as â€Å"limited pay life insurance† in which individual pays for the specific time period and enjoys the policy for the rest of his/her life. The face amount of the policy is paid tax free to the beneficiaries the policyholder mentioned. This face amount can be paid on monthly basis or in lump sum amount. If the Policyholder mentioned to make payment to the beneficiary on monthly basis then the policyholder has four options to choose from: Life Income-In this policy the beneficiary of the policyholder is paid on the monthly basis as long as the beneficiary lives. Fixed Period Income-In this type of policy, the policyholder asks the insurance company to pay the beneficiary after his death the proceeds in equal amount over the period of ten years. The years determined are dependent on the wish of the policyholder. Fixed Amount Income-In this type of policy the policy holder asks the insurance company that after his death the nominated beneficiary should be paid lets suppose Rs.1000 a month till the proceeds are exhausted Interest Options-In this the policy holder asks the insurance company that after his death the benefit of the policy should be reinvested by the insurance company and the interest from the investment made should be provided to the nominated beneficiary each year. OTHER FORMS OF LIFE INSURANCE: Endowment Life Insurance- This policy is for a specific time period. The face value is paid to the nominated beneficiary if the policyholder dies during the specific period but if he is alive then the policyholder is paid the benefit of the policy. Variable Life Insurance-This policy is for the whole life. The policyholder is given option to decide the amount he wants to invest in life insurance and the amount he wants to invest in other investment opportunities like buying stocks. It has a guaranteed death benefit, which is based on forecasted interest rates. Theses rates are not fixed indeed vary from company to company. Universal Life Insurance-This policy charges less premium in the start but does not provide death benefit or cash value as this policy is flexible in terms of premium payments and timing. Second To Die Life Insurance- This policy is designed for couples.(married).The benefit of the policy is provided to the heirs of the policyholders only when the surviving spouse dies. Juvenile Life Insurance-The purpose of this policy is to provide safeguard to the children. The guardian or the parent of the child purchases policy in order to secure the minor from mishaps. Modified Life Insurance Policy-In this life insurance policy higher premium are charged at the later years of the specified time. It is suitable for those individuals who believe that their salary/income will increase in the future. METHODS FOR PROVIDING LIFE INSURANCE PROTECTION: There are two methods that are actively used to provide life insurance to individuals. Annual Renewable Term Level Premium method Annual Renewable Term: This type of life insurance policy has overcome the challenge of insurability simply meaning that the policyholder can renew the policy without under going medical examination or providing sound health evidence. Because of poor health or other mishaps the insurer might not be allowed to renew the policy. So annual renewable policy (ART) ignores the insurability element, they simply pay the renewal premium. The policy period varies from 10 to 30 years and for the till the age of 95 mostly. In such policy the premium to be paid is much higher then other life insurance policies. The more the age the higher the premium to be paid and thus the greater the return on the policy. The premium is calculated by determining the death rate of each age group. For Example: A group of 1000 males (non-alcoholic) at the age of 40 wants to get a life insurance for $1000.The death rate of males at the age of 40 is .332% out of 1000.This means that the insurance company would have to pay $.3220 for the death claim. The insurance company would have to collect $.3.20 from each policyholder in order to cover the death claims. The yearly renewable insurance premium increases, as the individual gets older. Premium sharply rises during the later years, because as the age grows the death rate also grows. LEVEL PREMIUM METHOD: In this type of life insurance policy the premium remains the same for the agreed number of years. The time frame varies from 10, 15, 20 to 30 years. This life insurance policy provides insurance to age 100.If the insurer survives till the age of 100 then the face value of the policy is paid to the policyholder. The premium charger in the early age is higher in order to cover for the morality expenses. Level Premium method is also know as ‘Legal Reserve† because the money invested by the company is according to the state law. The state requires the company to maintain a minimum amount of liquid so that it is able to pay for the agreed claims. The legal reserve that the insurance company maintains is equal to the present value of the future death claims minus present value of future premiums. The main objective of the legal reserve is to provide lifetime security. The policyholder has an option to withdraw from the policy by just taking the cash value which is less then the legal reserve because of deductions of expenses like sales. UNISLAMIC ELEMENTS IN CONVENTIONAL LIFE INSURANCE Conventional insurance contains the elements that are unacceptable in Islam which include Riba Maisir Gharar Riba –also termed as interest, is present in conventional life insurance. Loans granted by companies are charged on interest. An insured upon his death receives greater then he has paid. This is not permissible in Islam. Insurance funds stocks/bonds contain the element of interest Those who eat riba (usury) will not stand (on the Day of Resurrection) except like the standing of a person beaten by Shaitan (Satan) leading him to insanity. That is because they say, Trading is only like riba or usury, whereas Allah has permitted trading and forbidden riba. So whosoever receives an admonition from his Lord and stops eating riba shall not be punished for the past; his case is for Allah (to judge): but whoever returns to riba, are dwellers of the Fire they will abide therein. â€Å"Al-Quran, Al-Baqarah (2). 275 Maisar- It refers to gambling or game of chance. Gambling of all forms/types is prohibited in Islam. The gambler tries to win mass wealth without making an effort. When the policyholder dies after only paying a small amount of premium his/her nominated beneficiary receives the benefit in term of monetary, which the policyholder has no idea where the amount has come from. Al-Maisir is referred to in the Quran as follows: O you who believe intoxicants (all kind of alcoholic drinks) and gambling, and Al-Ansab (ways for seeking luck) are an abomination of Shaitan (Satan). So avoid strictly all that (abomination) in order that you may be successful. Al-Quran, AI-Maidah (5): 90 Uncertainty -It is an element which is termed as gharar, is prohibited in Islam. In business terms gharar means undertaking business deals which are riskier and individuals do not posses sufficient knowledge about them. A contract which contains uncertainty due to: Occurring time is not known. The amount payable is not known. Whether the payment will be accepted as agreed. HARAM/HALAL-Islam does not allow individuals to invest money in unIslamic activities. Insurance companies may invest in bonds or tobacco companies or any unethical activity which is not permissible in Islam then taking insurance from such companies is considered haram. ISLAMIC LIFE INSURANCE The transaction of an Islamic life insurance system aims to protect the life of widows, orphans and the dependents of the deceased against future risks and hazards. It follows the principal of Al-Mudaraba financing. Under this principal the insured and insurer mutually agree to co-operate. The insured dependants are protected of future hazards as well as donations are made for the uplift of poor individual who face accidents in Islamic society. This concept was present and practiced during the times of Holy Prophet (P.B.U.H). In Islamic life Insurance policy the nominee is just acting as a trustee and is not considered the absolute beneficiary. The purpose/responsibility of the individual nomination (nominee) by the assured is to distribute the benefit to the heirs of the deceased under the principal pf Mirath and Wasiyah. In Islamic life insurance policies there are two situation in which the benefits of the policy are transferred i) the insurer can claim from the insurer the benefi ts if he outlives the time mentioned in the policy a) the paid premiums b) the profits made upon the paid premiums and c) the dividends/bonus made according to the company policy. In the other situation if the insured is not alive or passed away during the policy, the benefits are transferred to the nominee (selected by insured) and it is mandatory for the nominee to distribute the benefits of the policy among the heirs of the policyholder. The benefits include a) paid premium b) profits made on the paid premiums c) bonus/dividends make the company policy and d) donations from the companys charitable funds according to the policy selected by the assured. The benefits of the Islamic life insurance policy are not just claimed by individuals who face natural death/accidents but the benefit are also provided to people insured and passing in unlawful death example suicide/murders. The reason for that is life and death can only be det Prospects and Perception of Islamic Life Insurance Prospects and Perception of Islamic Life Insurance Chapter 1 Introduction Background to study: Insurance is a financial industry which has surfaced as a colossal industry for both in Muslim and Non Muslin world. In Conventional Insurance there are many elements, activities and procedures which are considered unethical, unlawful and unislamic by majority of Islamic scholars. Elements such as uncertainty, gambling and excessive interest are the main culprits. (Khair Bakhsh, 2009). For the satisfaction of Muslim concern, market experts and Islamic scholars introduced an insurance with the name of Takaful.The increase in demand of Takaful system and the presence of large markets for its products is compelling the entitled authorities to introduce it in Pakistan as soon as possible. Problem Statement: What are the prospects and perception of Islamic life insurance in Peshawar? Purpose of the study: To review why convention system is prohibited in Islam To compare Islamic Life Insurance (Takaful) with Contemporary Life Insurance. To find out justification of an Islamic Life Insurance (Takaful) Analysis of prospects of Takaful in Peshawar City. Methodology Applied Research: In this research I will be studying existing Islamic life insurance system and adding no new finds to body of knowledge. Scheme of study Type of investigation: This is a descriptive study: The format, which will be followed in this study, is to find out justification of an Islamic Life Insurance and what are its prospects in Peshawar. Cross-sectional Data: In this research I will observe and study secondary data regarding Islamic Life Insurance and Conventional life Insurance system. Unit of Study: My research unit of analysis will be organization Study Settings: Field Study: Study will be done in natural settings in which variables will not be controlled. Researchers interference: In this study researchers interference will be minimal and has no direct interference with the Islamic life insurance organizations because I am not allowed to interfere in the organizations. Methodology: The methods I will be using in the report are both Primary and Secondary data collection. Secondary Data: For this research I will use secondary data. Sources: Internet Leading newspaper articles Books related to Islamic life Insurance (Takaful) Research instruments: The instruments which will be used in my research to collect primary data are: Observations Questionnaires. Sample Size: I will be distributing questionnaires. Sampling Techniques: The sampling technique will be simple random sampling that will help in reducing the biasness factor in the research. Limitations: The scope of my research will be limited to students of universities in Peshawar because of time and other limited resources. Scheme of the report: The report will consist of the following parts. Introduction Literature Review Findings Analysis Conclusion and Recommendations Literature survey Meaning of Takaful: Takaful is a form of mutual assistance (Taawun) strengthened by aiding the ones who are in problems and deserve to be helped.(Dr.Masum) (2009). According to him, Islamic Scholars have begun to accept and conclude to the viewpoint that Takaful is according to Shariah principles. Numerous Islamic conferences are being held and Shariah Councils are emphasizing by creating awareness amongst the Muslims that Takaful operations are free from unIslamic elements thus the development of Takaful in the market is to cater to the needs of Muslim by providing them products and services in accordance to Islam. â€Å"Overtime, greater understanding on the concept of Islamic Insurance has emerged as the concept of Takaful, based on the contract of Tabarru (donation) and Mudarabah profit sharing.† â€Å"Takaful is an alternative form of Conventional Insurance based on the concept of trusteeship and cooperation inspired by the beliefs of the followers of Islamic teachings. Murtaza Ali (2007). It can be concluded that takaful is an Islamic way of dealing with uncertainties via mutual assistance and it is social scheme developed on the principals of brotherhood, solidarity and mutual assistance. Takaful is rooted from an Arabic word Kafal, which means that ones needs should be taken care of. According to this scheme participants jointly agree to bind themselves against damages caused by hazards. â€Å"Takaful is a legally binding agreement between all the participants of the scheme to pay any of the members who suffers a loss as specified in the Takaful certificate†. (Dr.Masum)(2009). Muhaimin Iqbal (2005), Abdul Rahim, Wahab and Kabir Hassan explain Takaful as a scheme that is derived from the concept of Taawun and the concept of Takaful is similar to Conventional mutual risk sharing. Takaful has a fixed maturity period and is considered long term saving tool. Apart from giving benefits of return it also provides a mutual financial assistance among participants. â€Å"A Programme that pools efforts to help the needy in times of need due to immediate deaths or mishaps resulting in personal injury or disablement†. (Bank Negara Malaysia) Scholars like Dr.Yusof Qaradawi (July 2007) state â€Å"Our observation that the modern current practices are objectable Islamic ally does not mean that Islam is against Insurance: it only opposes the means and methods.† According to the author the Islamic insurance companies will use the contract of donations and provide compensation and the operation of the company shall not get engaged in any unislamic elements. HISTORICAL PERSPECTIVE; â€Å"Muslims were involved in Marine activities in the Mediterranean and Indian Ocean from the seventh century on†. Chaim-Vardit (2009).† â€Å"The rough model of Takaful was practiced by Arabian tribes, holding to the principal of pooled resources to help the needy on the voluntary basis† Masum Billah (2001). Tamim become the first insurance term in Arabic only in 20th century and it is believed that Ibn Abidin, a Hanafite Jurist who died in 1836,is the First Muslim to coin name Insurance Sukara (security) influenced by Italian term Siguare and Turkish Sigorta. Chaim-Vardit (2009). Merchants of Mecca used to form a group of Mutual funds with a purpose to help the victims or survivors of natural hazards during their commercial ventures into Syria, Iraq and other countries. Such a practice was supported and even contributions were made by Prophet Muhammad (P.B.U.H) while trading with the capital of Hazrat Khadija. Aziz-Abdul (2005) â€Å"The period lasting from the fall of Rome until the Dawn of Islam was the darkest, most corrupt and unsettled period in the known history to man. Hence the Dawn of Islam removed darkness from the face of life and brought the environment of security and stability to the areas which came under the influence of Islam.† According to Chaim-Vardit, Shariah recognizes several transactions and institutions which function in a way similar to certain type of Insurance. The typical ones are: Daman (guarantee) is synonymous to â€Å"Kafala† is used with risk or responsibility that one bears with regard to property of which one enjoys profit. Daman Khatar al Tariq (guarantee against travel hazards). In this type of transaction, the person himself wishes to be compensated for a future possible loss. Wala al Muwalat-This type of transaction was prohibited by Prophet Muhammad (P.B.U.H). The problem was this type of transaction established new ties, as strong as blood ties, outside the family was unbearable. Diya (blood money)-compensation to victim or victims family for unintentional killing or bodily injury. Mudaraba-is not mentioned in Quran and there is much doubt whether it is mentioned in Hadith Zakat-means growth and purity. It is often mentioned as equal to modern social Insurance and there have been modern attempts made in Islamic states as Saudi Arabia and Pakistan to apply Zakat. The institution of Waaf (endowment)-the property endowed as Waaf was intended to support the poor, staff of mosques, hospitals, to maintain city facilities and the two holy cities. Jizya-tax levied on non-Muslims residing in Islamic State and provides then with security for their lives and property. Holy Prophet (P.B.U.H) emphasised that a Muslim should protect itself from hazards and risks via transfering the risk through Takaful Model.The life of a muslim is Controlled and destiny by Allah (S.A.T) but it does not mean that a Muslim cannot protect itself but indeed a Muslim in Islam should gurad itself from misfortunes, hazards, risks and uncertanities.Dr.Masum (2001). Types of Takaful Structures: â€Å"There is no single â€Å"best† model that exists for takaful. Shariah scholars worldwide concur on fundamental components that characterize a takaful scheme, yet in their judicial opinions (fatwas), operational differences are tolerated as long as they do not contradict essential religious tenets.† Ms Shakun Ashoka Raj (2007). There has been a tremendous research done on the takaful models which includes work of prominent authors like Dr.Masum (2001), Hassan, Rahim and Wahab (May June 2007). According to Hassan, Rahim and Wahab (2007) for the Mudarabah contract to be allowed and carried in Islam requires a number of elements to be present: The capital provider (participant); The entrepreneur (takaful operator); Capital an appropriate activity; Profit and loss sharing and offer and acceptance. In the mudaraba contract, the two parties know as provider (rab ul maal) and the entrepreneur or takaful operator (mudarib) operates on a joint venture basis. †An investment on a Mudarabah basis of 100 should at the end of the period give more then 100 to be termed as profit and for the operators to share that.† The other takaful model is known as agency or wakala model. On the basis of this principal, a person delegates his right or business to the other people/person to act as his agent or wakil. The agent is responsible to contribute his knowledge, skills, and abilities in performing the tasks assigned to him in the best manner. According to Dr.Masum (2001) in the Wakala model the salary of the agent who rendered the services is subtracted against the fool of funds. The net funds will be used for the purpose of investment and profits will be distributed accordingly. Similarly author Rahim, Wahab and Hassan â€Å"Under a typical wakala model, the Tabarru (donation) remains the property of the participants unless consumed, as they have the right to receive the surplus back and therefore it becomes a conditional gift.† Tijari model (business) commonly uses both the pure Mudarabah and modified Mudarabah approaches. Dr.masum is of the opinion, that modified Mudarabah approach is used where deduction of expenses is taken into consideration and as result more expensive premium is charged from the participants in order to cover the operational expenses while on the other hand Pure mudarabah approach is used where there are no operational expenses charged. Waqf model-this model operates on non-profit basis that collects donation from individuals or firms who willingly want to contribute something positive to the society. Social organizations and enterprise are engaged in such type of activity. Shakun Ashoka Raj (2007). Concepts of beneficiaries in Takaful It is vital to test the beneficiary in the policy inorder to find that whether the beneficiary is the right person to be tranferred the benefits.In order to do so the following concepts are under taken : Al-Wasiyah (bequest) Al-Mirath (inheritance) Al-Milkiyah (ownership) In the Takaful Model if the policy holder outlives the policy duration then under such circumstances the policy holder is entitled for the benefits and he is the only owner but in Waqf model the sole owner is Allah (S.A.T) and no one can claim the property or benefits. Dr.Masum (2001). After death of the policy holder the following stages are inoccured before the distribution of benefits of the policy. Wealth heald by the policy holder is adding with total benefits If there are any debts left by the policy holder then from the total weath those debts are paid off . For the remaining the funeral expenses will be deducted. The remaining property or any thing left is disrtibuted under the principals of Al wasiyah and Al mirath. Al Wasiyah Under the islamic principal the policy holder can give away via will 1/3 of the property. This is to reduces injustice that may be caused by the policy holder by giving his benefits not to his legal heirs . Al Mirath After making payments of loan taken by Policy holder, excluding funeral expenses from the remaining property and cash left by the deceased and executing his will, the remaing benefits ,property and cash left is distributed among the legal heirs of the policy holder via Islamic methods. CONVENTIONAL LIFE INSURANCE INSURANCE: Insurance is a medium via which people transfer the burden of uncertainty (financial loss) to the insurer, for an agreed financial attention known as â€Å"Premium†. In return, the issuer promises to provide financial compensation to the insured for particular loss occurring. The clients of the policy are known as policyholders. Human life is exposed to risks of death and disability due to natural disasters and accidents. Property possessed by man is exposed to various man made and natural hazards. Simultaneously man himself is exposed to different diseases, deadly viruses, the cure for which involves huge expenses. A family might have to face serious financial and moral hazards as a human life is lost or a person is disabled temporarily or permanently. If an individuals property is damaged, it might result in decline in income of the individual. Life insurance gives protection to an individual during his/her lifetime and after his death too. So we can say that it is an agreement that guarantees the payment of agreed amount of monetary benefit to the insured. There are number of companies offering Life insurance policies. The more the time period of the policy the greater its benefit e.g. if a person purchases a policy for the period of 10 years, he will get its benefit after 10 years but if he dies during this time frame, his family will get its benefit. The insurance company reviews variables that are likely to affect the health and how long and individual lives after receiving an application by individual for life insurance policy. Actuarys Statistical Analysis is performed by a person know as â€Å"Actuary† who determines whether the individual is a good â€Å"risk† to insure. Insurance premium is calculated, the older an individual, the higher the life insurance premium to be paid. Insurance premium can also be higher if an individual has health issues like higher cholesterol. If the insurance company agrees to provide insurance the agent will deliver the life insurance contract. The contract will include: The amount of money to be paid when the policyholder dies. How long the contract lasts. The amount of premium that needs to be paid by the policyholder. The policyholder will need to name the beneficiary to whom the benefit of the policy will be transferred in the event of death of policyholder. HISTORICAL DEVELOPMENT OF INSURANCE: Insurance is as old as the development of human society. In a society there are two types of economies Money economy Natural economy. Natural economy is more old then the money economy where people form community to help each other. For example if the house of a person gets burnt, the community members will pool in funds and reconstruct the house. Money economy practiced the transfer or distribution of risk by the Chinese and the Babylonian traders in the 2nd and 3rd millennium B.C. Achaemenian monarchs of Iran were the first to insure their people and that process was registered in the governmental notary offices. Life Insurance primarily established to provide protection against risk and catastrophes to people who were dieing very early, people who were aged and people who as a result of accident were disabled. This was practiced made possible by sharing and transferring risk with other individuals of the society. The idea of insuring oneself against risk is as old is mankind. Early times in England, societies were formed. Relief to the family of members of the societies would be given by making little sum of payments, if the grains of the farmers were damaged. The first life insurance company was established in England in 1705 and named the Amicable Society for Perpetual Assistance. Life insurance developed from these small beginnings into colossal industry, which gives people sense of security they require to maintain financial stability, moral and faith against inflation, deflation, wars, boom, panic and all sort of devastation. Life insurance gives individuals sound financial back up to move forward as it is based on scientific principles. Life Insurance companies were the only companies to pay their dues fully and survive the crisis of recession while the banks and other investment companies failed to do so. The purpose of selling life insurance is to make sure that it provides fresh air to people to start a life. In the larger view the life insurance policy becomes the reason for the beneficiary to begin a new life. Life insurance does active saving, utilization of funds and reserves for hazards and opportunities. It is a medium of savings, protection and growth and it has given people peace of mind and financial soundness. TYPES OF LIFE INSURANCE There are many different classification of life insurance each satisfying different need of individuals. Life insurance can be broadly divided into two main types: Term Assurance Whole Life Assurance Term Assurance: It is the least expensive Insurance and is available in various forms. This form of insurance is opted if the individual cannot afford other types of insurance or when temporary protection is needed. The premium from this type of insurance is free from element of investment. Term Assurance policy in case of death of policy holder during the specified years is bounded to provide lump sum amount of agreed money but if the individual outlives, then in such circumstances the contract is ceased and no money is to be provided to the policyholder. Term Life Insurance policy lengths for: One-year term policy- promises to pay the beneficiaries of the policyholder the agreed amount of money if the insurer dies within one-year tem policy. Five years promises to pay the beneficiaries of the policyholder the agreed amount of money if the insurer dies within five-year term policy. Ten years, fifteen and twenty year term policy is also known as long term policy. TYPES OF TERM ASSURANCE: Renewable term life policy –In this term life policy, the policyholder automatically qualifies to continue the policy when the specified time of the policy ends. Non-Renewable term life policy- this term life policy, the policy holder does not automatically qualifies to continue the policy when the specified time of the policy ends instead the individual has to re-qualify for the policy by undergoing physical examination in order to determine the health condition. Convertible term life policy-In this type of term policy the insured has the choice to covert this type of policy into permanent life insurance policy into variable insurance, whole or universal life insurance. Non-Convertible term life policy- simply means that policyholder cannot switch the policy to another type life insurance policy. WHOLE LIFE INSURANCE: This policy last the whole (entire) life of the insured. If the policyholder stops paying the premium he/she can get the benefit paid till date. Because of this reason it is an expensive life insurance policy. For example the funeral policy in which expenses are covered for the funeral of the person passed away. Full payment for the policy is taken at the time of purchases of policy. Whole life insurance policy can be divided into two types: Ordinary Life Insurance Limited Payment Life Insurance Ordinary life insurance: It is also know as straight life insurance. In this type of insurance policy the insurer is give lifetime security. For example if the insurer is alive at 100, then he is to be paid the benefit if the policy or the agreed amount of money. Under this policy of life insurance the policyholder is charged high premiums in the start of the policy and charged less premium during the last years of the policy. The life insurance company invests the premium of the policyholder to accumulate a cash surrender value. The policyholder can withdraw from the policy by taking the cash value or borrowing cash value at lower interest rates. The cash value is relatively small in the start of the year and increases with years. LIMITED PAYMENT LIFE INSURANCE: This life insurance policy is also known as â€Å"limited pay life insurance† in which individual pays for the specific time period and enjoys the policy for the rest of his/her life. The face amount of the policy is paid tax free to the beneficiaries the policyholder mentioned. This face amount can be paid on monthly basis or in lump sum amount. If the Policyholder mentioned to make payment to the beneficiary on monthly basis then the policyholder has four options to choose from: Life Income-In this policy the beneficiary of the policyholder is paid on the monthly basis as long as the beneficiary lives. Fixed Period Income-In this type of policy, the policyholder asks the insurance company to pay the beneficiary after his death the proceeds in equal amount over the period of ten years. The years determined are dependent on the wish of the policyholder. Fixed Amount Income-In this type of policy the policy holder asks the insurance company that after his death the nominated beneficiary should be paid lets suppose Rs.1000 a month till the proceeds are exhausted Interest Options-In this the policy holder asks the insurance company that after his death the benefit of the policy should be reinvested by the insurance company and the interest from the investment made should be provided to the nominated beneficiary each year. OTHER FORMS OF LIFE INSURANCE: Endowment Life Insurance- This policy is for a specific time period. The face value is paid to the nominated beneficiary if the policyholder dies during the specific period but if he is alive then the policyholder is paid the benefit of the policy. Variable Life Insurance-This policy is for the whole life. The policyholder is given option to decide the amount he wants to invest in life insurance and the amount he wants to invest in other investment opportunities like buying stocks. It has a guaranteed death benefit, which is based on forecasted interest rates. Theses rates are not fixed indeed vary from company to company. Universal Life Insurance-This policy charges less premium in the start but does not provide death benefit or cash value as this policy is flexible in terms of premium payments and timing. Second To Die Life Insurance- This policy is designed for couples.(married).The benefit of the policy is provided to the heirs of the policyholders only when the surviving spouse dies. Juvenile Life Insurance-The purpose of this policy is to provide safeguard to the children. The guardian or the parent of the child purchases policy in order to secure the minor from mishaps. Modified Life Insurance Policy-In this life insurance policy higher premium are charged at the later years of the specified time. It is suitable for those individuals who believe that their salary/income will increase in the future. METHODS FOR PROVIDING LIFE INSURANCE PROTECTION: There are two methods that are actively used to provide life insurance to individuals. Annual Renewable Term Level Premium method Annual Renewable Term: This type of life insurance policy has overcome the challenge of insurability simply meaning that the policyholder can renew the policy without under going medical examination or providing sound health evidence. Because of poor health or other mishaps the insurer might not be allowed to renew the policy. So annual renewable policy (ART) ignores the insurability element, they simply pay the renewal premium. The policy period varies from 10 to 30 years and for the till the age of 95 mostly. In such policy the premium to be paid is much higher then other life insurance policies. The more the age the higher the premium to be paid and thus the greater the return on the policy. The premium is calculated by determining the death rate of each age group. For Example: A group of 1000 males (non-alcoholic) at the age of 40 wants to get a life insurance for $1000.The death rate of males at the age of 40 is .332% out of 1000.This means that the insurance company would have to pay $.3220 for the death claim. The insurance company would have to collect $.3.20 from each policyholder in order to cover the death claims. The yearly renewable insurance premium increases, as the individual gets older. Premium sharply rises during the later years, because as the age grows the death rate also grows. LEVEL PREMIUM METHOD: In this type of life insurance policy the premium remains the same for the agreed number of years. The time frame varies from 10, 15, 20 to 30 years. This life insurance policy provides insurance to age 100.If the insurer survives till the age of 100 then the face value of the policy is paid to the policyholder. The premium charger in the early age is higher in order to cover for the morality expenses. Level Premium method is also know as ‘Legal Reserve† because the money invested by the company is according to the state law. The state requires the company to maintain a minimum amount of liquid so that it is able to pay for the agreed claims. The legal reserve that the insurance company maintains is equal to the present value of the future death claims minus present value of future premiums. The main objective of the legal reserve is to provide lifetime security. The policyholder has an option to withdraw from the policy by just taking the cash value which is less then the legal reserve because of deductions of expenses like sales. UNISLAMIC ELEMENTS IN CONVENTIONAL LIFE INSURANCE Conventional insurance contains the elements that are unacceptable in Islam which include Riba Maisir Gharar Riba –also termed as interest, is present in conventional life insurance. Loans granted by companies are charged on interest. An insured upon his death receives greater then he has paid. This is not permissible in Islam. Insurance funds stocks/bonds contain the element of interest Those who eat riba (usury) will not stand (on the Day of Resurrection) except like the standing of a person beaten by Shaitan (Satan) leading him to insanity. That is because they say, Trading is only like riba or usury, whereas Allah has permitted trading and forbidden riba. So whosoever receives an admonition from his Lord and stops eating riba shall not be punished for the past; his case is for Allah (to judge): but whoever returns to riba, are dwellers of the Fire they will abide therein. â€Å"Al-Quran, Al-Baqarah (2). 275 Maisar- It refers to gambling or game of chance. Gambling of all forms/types is prohibited in Islam. The gambler tries to win mass wealth without making an effort. When the policyholder dies after only paying a small amount of premium his/her nominated beneficiary receives the benefit in term of monetary, which the policyholder has no idea where the amount has come from. Al-Maisir is referred to in the Quran as follows: O you who believe intoxicants (all kind of alcoholic drinks) and gambling, and Al-Ansab (ways for seeking luck) are an abomination of Shaitan (Satan). So avoid strictly all that (abomination) in order that you may be successful. Al-Quran, AI-Maidah (5): 90 Uncertainty -It is an element which is termed as gharar, is prohibited in Islam. In business terms gharar means undertaking business deals which are riskier and individuals do not posses sufficient knowledge about them. A contract which contains uncertainty due to: Occurring time is not known. The amount payable is not known. Whether the payment will be accepted as agreed. HARAM/HALAL-Islam does not allow individuals to invest money in unIslamic activities. Insurance companies may invest in bonds or tobacco companies or any unethical activity which is not permissible in Islam then taking insurance from such companies is considered haram. ISLAMIC LIFE INSURANCE The transaction of an Islamic life insurance system aims to protect the life of widows, orphans and the dependents of the deceased against future risks and hazards. It follows the principal of Al-Mudaraba financing. Under this principal the insured and insurer mutually agree to co-operate. The insured dependants are protected of future hazards as well as donations are made for the uplift of poor individual who face accidents in Islamic society. This concept was present and practiced during the times of Holy Prophet (P.B.U.H). In Islamic life Insurance policy the nominee is just acting as a trustee and is not considered the absolute beneficiary. The purpose/responsibility of the individual nomination (nominee) by the assured is to distribute the benefit to the heirs of the deceased under the principal pf Mirath and Wasiyah. In Islamic life insurance policies there are two situation in which the benefits of the policy are transferred i) the insurer can claim from the insurer the benefi ts if he outlives the time mentioned in the policy a) the paid premiums b) the profits made upon the paid premiums and c) the dividends/bonus made according to the company policy. In the other situation if the insured is not alive or passed away during the policy, the benefits are transferred to the nominee (selected by insured) and it is mandatory for the nominee to distribute the benefits of the policy among the heirs of the policyholder. The benefits include a) paid premium b) profits made on the paid premiums c) bonus/dividends make the company policy and d) donations from the companys charitable funds according to the policy selected by the assured. The benefits of the Islamic life insurance policy are not just claimed by individuals who face natural death/accidents but the benefit are also provided to people insured and passing in unlawful death example suicide/murders. The reason for that is life and death can only be det

Macro and Micro Environment Trends in the Gaming Industry

Macro and Micro Environment Trends in the Gaming Industry Sony, a highly-technologically driven multinational Japanese corporation, is amongst the leading companies in producing and selling electronics worldwide. Its quality electronic products associated with laptops, mobiles, cameras, video game consoles have enabled them to achieve a significant advantage over its competitors in the aggressively ever-changing technological market. Play Station, Sonys best invention, is one of its prominent electronic devices which have taken Sony to new heights due to its mass consumption and fierce consumer loyalty. As a result, the success of the new Sony Play Station 3 prompted us to focus on how it tends to survive in the market over the next few years. (2011-2013). The current and future environmental scan of Sony Play Station 3 will help us identify several upcoming challenges the cooperation must address in order to maintain their success. Lastly, the geographic area we are focusing on is the impact of Play Station 3 in UAE and how the market for gamers in the Middle East continues to grow. The structure of this report will begin with the designing of the product market structure along with the relevant market where Sony Play Station 3 and its competitors are serving its customers. In addition, we will analyze the external and internal environmental trends that can affect the continuity of the brand. Also, we will focus on other important issues which are likely to arise in the future and shift the focus of segmentation, primary and selective demand, SWOT and competitive analysis. Unquestionably, the 7th generation video game consoles like Play station 3 with a cult following has not only provided Sony with tremendous economic benefits but also an image of being a company that continuous to utilize the improving technology and create such astonishing machines which are being used worldwide. The non-portable and the portable gaming industry are dominated by fierce competitors who adapt successful marketing strategies to divert focus of potential customers from one boundary to another. The relevant market, for non-portable game consoles, in which Sony Play station 3 strives to operate with continuous success along with other recognizable brands offer game console devices with similar features and experiences. We tend to focus on the impact of Sony Play station 3 in the present and the future non-portable gaming console relevant market of United Arab Emirates, next three years (2011-2013), and what strategies it will have to undertake in order to achieve sustaina bility and ensure long-term survival. Baldwin (2010) reports, Tim Stokes, Sales and Marketing Director for PlayStation Division, estimated that gaming in the Middle East is worth up to $1 billion or two per cent of the global market of $45 billion in total international sales. Therefore, it is interesting to see know the Middle East markets contribution to the success of gaming devices and it prompted us to focus on this underrated UAE market that continuous to be a hot prospect in this gaming field. Furthermore, identifying the relevant market for Sony Play Station 3 considers two important factors which are degree of substitutability and managerial perspective will be applied to understand the product market structure. As showcased earlier, our product market structure simplifies the understanding of which product category Play Station 3 and its competitors fall. Even though this market has many other competitors; however, it is being dominated by few due to their fierce mass loyalty. In other words, non-portable game console is a consolidated industry with few dominant market leaders with large market shares and worldwide presence. The first layer which deals with the customer needs mainly is the machines that can support video games. These machines, which are video game supporting devices, are applicable for all types of video games ranging from Arcade to family oriented games. It is then broken down into the second important layer, product class, which is the video gaming console and the personal computer devices where we experience the interactive games. The impact of the improving technology in both personal computers and video game console devices has highly increased the degree of substitutability between the two. This degree of substitutability between PCs and portable/non-portable game consoles in the UAE market is currently very high as both devices are being upgraded to provide similar graphical experiences. In short, the PCs are also doing a very successful job in competing with the 7th generation video game consoles and in taking some of the customers who enjoy playing games suitable with a keyboard and more importantly the mouse. Understanding the degree of substitutability between the game consoles and PC devices is present due to several factors. These factors can range from the perceived benefits, in terms of convenience and price, to the fea tures the superior device has to offer that is compatible with the both games and customers requirements. Moreover, in the third layer, product form, the video game consoles are then separated on the basis of being portable (handheld) and non-portable devices. The degree of substitutability is not likely to be present between the two at current stage in UAE since handheld devices to not provide the same thrilling experience as compared to a game being played on a bigger screen. Also, the portable game console devices with two main devices, PSP and Nintendo 3DS, tend to target a different type of target market which are mainly children. For a hardcore gamer, a big screen experience and competing via social networking is an essential tool which can only be excitingly through the non-portable gaming consoles. However, in the later stage of the report, we will emphasize on the importance of size being now considered as a huge factor in the decision making process and how the movement towards portable video game console devices is on an incline. In short, we will emphasize more on the switchi ng between the boundaries of the relevant market in the implications phase to justify the reasoning of the increased degree of substitutability between the non-portable and portable devices in the coming years. Lastly, Sony Play Station 3 along with its current competitors comes in the last layer, brand specification, under the Sony category that dominates the non-portable game consoles in the relevant market. As mentioned earlier, our report is limited down to the dominance of non-portable gaming devices, and the focus being PS3, and their implications in the coming years. This report will give a detailed analysis of how Sony PS3 can be chosen based on various rational and emotional aspects. Determining the degree of substitutability between the 7th generation gaming consoles that are Sony Play station 3 and X-box 360 is very challenging due to the amazing features they both offer and hence making it difficult for buyers to recognize which one is better. Moreover, this degree of substitutability is supported with the concepts of Primary and more importantly Secondary Demand that aids in the decision making of current and future customers in which console to choose. In addition, the micro a nd macro environmental trends were carefully taken into account to ensure what steps has already been taken to establish a competitive advantage; moreover, the steps Sony Play station 3 will have to consider over the next years in order to stay competitive in its relevant market. In short, our managerial focus is analyzing the successful non-portable devices which belong to these cult brands that are Sony Play Station, Microsoft X-Box and Nintendo. In addition, the managerial focus is highly dependent on the future market of UAE and how Sony Play Station 3 should utilize this market to its maximum potential and understand its current and potential competitors position in the coming years. Furthermore, the relevant market with respect to the non-portable game console devices in which Play Station 3, X-box 360 and Nintendo Wii compete may be saturated with these prominent leaders; however, our research primarily focuses on Play Station 3 and we will try to place its position in the relevant market in the current and next two years. Macro environment Political legal Copyright laws Counterfeit or copied video games and software are prohibited in several countries including the UAE. Different authorities in the UAE are collaborating with one another, foreign governments and with organizations such as Microsoft to capture counterfeit goods of different kinds including video games and software (Oct 19, 2010, Dubai Customs foilsà ¢Ã¢â€š ¬Ã‚ ¦). The customs inspectors take specialized courses in combating commercial fraud which enables them to uncover any attempts to threaten the national security of the UAE (Oct 19, 2010, Dubai Customs foilsà ¢Ã¢â€š ¬Ã‚ ¦). According to the IPR -Intellectual Property Rights- department at Dubai customs there were three seizures of counterfeited CDs in 2010 compared to five seizures in 2009 (Oct 19, 2010, Dubai Customs foilsà ¢Ã¢â€š ¬Ã‚ ¦). In the years to come these laws are going to be more effective due to advances in technologies and the more experienced customs staff and inspectors. Economical The GDP growth in 2009 was 2.7% compared to 2.6 % in 2010 (Central Intelligence Agency, (2011)). The economy is expected to rebound slowly and the challenges faced include dependence on oil, expatriates and greater inflation, the inflation rate in 2010 was 2.2% (Central Intelligence Agency, (2011)). In the next few years the UAE is planning to increase diversification and improve education and private sector employment for the UAE nationals (Central Intelligence Agency, (2011)). The economic crisis had a negative effect on income which is considered to be a main determinant when buying a game console since the price of the consoles can be high. The economic crisis is expected to be reduced in the next few years, the GDP increased from 2009 to 2010, and following that income may rise and more customers become able to purchase game consoles. Sociocultural Statistics from the ESA -Entertainment Software Association- show that in the United States 25% of game players are less than 18 years old, 49% in the age group 18 49 and 26% 50 and older ((2010). Essential Facts aboutà ¢Ã¢â€š ¬Ã‚ ¦). Also, 64% of the gamers play video games with other persons which is a higher number than in 2008 and 2009 ((2010). Essential Facts aboutà ¢Ã¢â€š ¬Ã‚ ¦). Parents participate with their children in playing video games as 48% play video games with their children ((2010). Essential Facts aboutà ¢Ã¢â€š ¬Ã‚ ¦). The reason for this participation includes fun for the whole family and socializing with the children ((2010). Essential Facts aboutà ¢Ã¢â€š ¬Ã‚ ¦). We can relate these statistics to the demographics in the UAE as 78.7% of the population is in the age group 15 64. The percentage of video gamers differs of course but in the UAE most of the gamers will probably fall in the age group 15 30.Video games and video game consoles in particular are beco ming more users friendly and as in the Nintendo Wii there are games that target the whole family and children. In the future more video games and technologies like the ones that exist in the Nintendo Wii are going to be introduced. These video games will appeal to a wide range of demographics of both genders. Technological Augmented reality Augmented reality is a new technology that is very popular today and a technology that is still being developed (Wen, H., Jan 26, 2010). In video game consoles augmented reality can be seen in the play station eye toy where images from the real world such as the user and display it on a computer screen (Wen, H., Jan 26, 2010). Then the user is able to interact with virtual objects on the screen through software (Wen, H., Jan 26, 2010). The annual sales of augmented reality are expected to rise from approximately 1 million in 2209 to 732 million in 2014 (Wen, H., Jan 26, 2010). The technology still faces several limitations but developers and researchers are improving and developing the technology (Wen, H., Jan 26, 2010). The researchers are trying to integrate real world images with graphics instead of just displaying them on a computer screen ((n.d.), How Augmented Reality Will Work). This technology will create a feeling of the five senses and separate the users from computer gener ated graphics ((n.d.), How Augmented Reality Will Work). Motion sensing game controllers The Nintendo Wii was introduced with a motion sensor called the Wiimote which can track movement and positions (Sung, K., Feb 2011). The technology was simple and proved that well engineered technologies with appealing games can be very profitable (Sung, K., Feb 2011). The Nintendo Wii was cheaper than Xbox and PS3 and it was considered a success (Sung, K., Feb 2011). Following this success Nintendo introduced the Wii Motion Plus which is an attachment to the Wiimote that improves accuracy and response time (Sung, K., Feb 2011). Sony reacted to this success by releasing the Playstation Move which is a motion controller for the PS3. Sonys motion controller was more accurate than Nintendos controller and acquired reputation quickly (Sung, K., Feb 2011). After that the Xbox released its Xbox Kinect system in 2010 which contains state of the art technologies (Sung, K., Feb 2011). The system is a USB accessory for the existing Xbox 360 instead of being a whole new game console (Sung, K., Feb 2011). This shows that video game consoles manufacturers are moving towards technologies and devices based on human computer interface (Sung, K., Feb 2011). The next generation of video game consoles Video game consoles can be categorized in seven generations depending on the technologies introduced with each console. PS3, Xbox 360 and Nintedo Wii are considered to be in the seventh generation (Miller, M., Apr 1, 2005). The next generation is predicted to be more powerful with increased graphical power which will increase the costs of making games for the consoles (Morris, C., 12 Jun 2009). The costs are expected to rise from 20 30 million to 60 million per game (Morris, C., 12 Jun 2009). The higher development costs of video games raise the cost of video game consoles manufacturing (Morris, C., 12 Jun 2009). Onlive is a company that is attempting to stream video games directly to the computer or TV through the users internet connection at home (Morris, C., 12 Jun 2009). The technology is early but promising and can increase the life cycle of the current game consoles (Morris, C., 12 Jun 2009). However, this technology can be present in the next generation consoles. The next gen eration is expected to arrive in 2011 or 2012 as mentioned by Yves Guillemont the CEO of Ubisoft -video game developer- (Yam , M., January 23, 2009). Micro environment Consumer Behavior As mentioned earlier, Sonys target market segment, of the Play Station 3, is gamers, particularly teens or adolescents; Teens and young adults are the main contributors to the high sales revenue being generated by the Sony Corporation through the gaming console. A common purchasing ideology in the UAE, shared by most of its citizens, is having or owning the latest technology or releases of electronic equipment; this might have been an influencing factor in Sonys decision of having significant stock inventory be made available to local retailers, safeguarding against shortages that have frustrated retailers based in launch markets such as Japan and the United States (Nov. 30, 2010, GITEX Showcases Convergence). Such preparations, although in 2006, suggest that the corporation viewed the UAE as a demanding market. Four years following the release of the PS3, sales of the console or its updates continues, with stock being replenished in major stores such as Carrefour and electronics stores such as Jackys. In 2008, it has been reported that the UAE gaming console market has achieved Dhs17.78m sales from January to Mayà ¢Ã¢â€š ¬Ã‚ ¦with 4.448 million units sold and the PS3 dominating the UAE console market with 59% (Aug. 16, 2008, UAE Gaming Con sole Salesà ¢Ã¢â€š ¬Ã‚ ¦). Having achieved such a success back in 2008, and without the existence of present statistics on its current sales rate, it is safe to assume that the UAE consumer market continues to grow in favor of the PS3 and by 2012 the UAE consumer market will still be into buying the PS3. By 2013, though, with the forecasted advent of Sonys new console, the PS4, there might be a decrease in the sales of the PS3. Yet, the release of the new console might not affect the sales in an entirely negative manner; with the introduction of the PS4 to the market, the price of a PS3 would decrease making it more affordable for consumers who were not able to purchase it when sales were at its peak. Also, the introduction of a new console into the market, according to Summers, the previous system still has a lot of value because the new one is still going to be able to play your old games, and because the old one is still going to have new games released for it (Summers, n.d.). Hence, this ensures that UAE sales of the PS3 are to continue, with a little depreciation, despite the introduction of the PS4. However, the UAE consumer market may exhibit a low demand to no demand for the PS3 by 2014, depending on the release of the PS4. If released in late 2012/ early 2013, the new console would have a year to achieve its success and take control of the gaming console market, due to the promised advanced technology it is to offer and the improvement of the real life gaming experience that is being offered by the PS3. Hence, 2014 may be the year where the PS3 takes the bench in the UAE market. Nature of Buying Decision The PS3 targets hardcore gamers, who would want to feel as though they are part of the game. Hence, the specifications offered with the console, such as Hi-Definition gaming graphics which makes the games as realistic as possible, and so on. However, the PS3 does come with a hefty price tag, making it a hard choice for those who would want to purchase it since similar specifications can be found on other consoles that are much cheaper. This is the point of buyer motivation. The PS3, most of the time, releases games that are considered to be exclusive to the consoles, hence maintaining the consoles uniqueness. Furthermore, other incentives are offered with the console, such as a Blu-Ray player, allowing the user to watch movies of outstanding graphical quality and clarity without having to purchase a separate player to indulge themselves in such an experience. Hence, Sony provides its gamers and consumers with a complete package with the PS3. The United Arab Emirates houses some of the most hardcore gamers and currently marked itself as a major gaming market. Hence, since the console offers so much potential along with extras, such as those mentioned above, easily capture a purchasers attention in this country. Also, gamers in this country like to look for the unique gaming experience, and this is exactly what the PS3 offers. Moreover, elsewhere, the hefty price tag would have been a factor influencing the choice. Yet, the UAEs rebound from the recession, along with the technology owning competitive nature of its citizens, helps maintain the current growth in sales of the PS3 as well as the sales for the next two years. Loyalty Segments Having previously released two consoles, the PS1 and PS2, which satisfied their consumers and entertained them beyond measure, Sony is able to secure their loyal fans. The PS3s release into the market was already a guaranteed success due to the reputation earned by its predecessors in the gaming world. All that was needed to attract the attention of the consumers was a change in the console design, making it sleeker and easier on the eyes, and a slight change in the gaming experience previously offered, such as smoother interface, introduction of a complete operating system housing all the consumer needs, and better graphic drivers to make the games resemble reality. Many of the people who purchased a PS3 in the UAE have previously owned, at least, the PS2. Moreover, since the PS2 has been a success in the UAE as well as the region, according to Yasuhide Yokota (Computer Gaming Major Sonyà ¢Ã¢â€š ¬Ã‚ ¦), the country has a large and loyal fan base, in turn assuring the PS3s growth in sales within the next two years. Competition The PS3s current market rivals, in the UAE, are Microsofts Xbox 360 and the Nintendos Wii, even though the latter does not pose as an obstacle since it does not come with half of what the PS3 has to offer to the UAE gamers. Gamers in the UAE seem to have two main interests when it comes to console gaming: Football/ Soccer and racing games. Hence, it is the Xbox 360 that is considered to be a threat to the PS3 since it offers almost all the unique gaming experience specifications, such as high resolution graphics and smooth real life play, as well as the most demanded games, for a cheaper price. In addition, having mentioned the UAEs consumer markets tendency to constantly purchase newer technology and devices, another one of PS3s competitors, although a product of the corporation, is to be the PS4, which is forecasted to be released on Q4 of 2012 or Q1 of 2013 (Naik, 2011) as per the release timeline of the PS3 and its predecessors, even though no official release dates have been mentioned by Sony. Since the PS4 is to be an 8th generation console, it is going to offer advanced technology and better gaming experiences than the PS3 making it a target product for the countrys consumers. Moreover, games are a major influence in the choice of consoles for the consumers in the UAE. Game manufacturers offer their services to all the consoles mentioned above, but these games could differ slightly, as with the case of the PS3 and the Xbox. Since the PS3 and Xbox fight over control, in the graphical aspects, such as real-life gaming experiences, the enabling of high definition game-play and use of surround sound, and other such characteristics that complete the advertised and highly anticipated gaming experience, Sony keeps their consumers through the introduction of exclusive gaming experiences such as the introduction of games that cannot be played other than on the PS3 and such, as well as creating games with titles in Arabic to accommodate and further satisfy the UAEs market. Porters 5 forces Having laid out Porters strategy, in general, for the PS3, relating it to the console and the market of the UAE over a time frame of the next three years is as follows: Threat of Substitutes: As mentioned above, computer games/ PC games pose as substitute to console gaming in general, and it is gaining popularity within the UAE. However, computer games do not offer the same gaming experience that the PS3 has to offer, and are only interesting when played online. This gives the PS3, as well as its console competitors, an advantage; interactive online and offline gaming experiences. Moving on towards the console competitors, the PS3 has been able to establish its place in the market due to offering more as a package, than the Xbox 360 and the Wii, for a price that is within the range of the other consoles, and shares the same life-span, which is an estimate of 10 years. Moreover, with the release of the Wii 2 (2012-2013) which is to have Hi-Def graphics, the price for that console will be higher than the PS3, in turn allowing future consumers and current ones to purchase or remain with the PS3 which offers the same, if not more, level of graphics. Threat of New Entrants: Until the 3rd quarter of 2012, the competition for the PS3 remains the same: Microsofts Xbox 360 and Nintendos Wii. Furthermore, since Microsoft has released that the corporation has no intention of releasing a new console (Dumitrescu, 2009), the PS3 will maintain its current position in the UAE market. By the 4th quarter of 2012 or the 1st quarter of 2013, however, Sony is expected to release the PS4 (n.d., PS4 Release Dateà ¢Ã¢â€š ¬Ã‚ ¦), following the trend set by their previous console releases, which would pose as the PS3s newest competitor, and by the end of 2013 it might relieve the PS3 of its domination of the UAE market. The Intensity of Competitive Rivalry: Within a year (by 2012), the PS3 and the Xbox will definitely have games that exploit their graphical abilities to a great extent. However, since the PS3s entire potential has not been wielded yet (n.d., PS4 Release Dateà ¢Ã¢â€š ¬Ã‚ ¦), the chances are that the UAE market is going to stay with the PS3 since the games released then will/ might require specifications more than what the Xbox 360 has to offer, specifications-wise. In addition, further development of the Playstation Eye will take place, maybe perfecting the flaws of interactive-reality gaming, which takes the Wii out of the equation. Despite the release of the PS4 by the end of 2012 and the beginning of 2013 though, the PS3 will remain to have a stronghold of the market, for then the price of the PS3 is going to decrease and the games offered by PS4 are going to be similar to those available for the PS3, allowing consumers to enjoy the same degree of gaming quality that the PS4 has t o offer. However, through the course of the year, after the PS4 might have had its time to position it-self in the market, newer games, that might exceed the potentials offered by the PS3, will attract the consumers. Bargaining Power of Buyers: This will remain the same over the next three years, for the market is controlled by the three console manufacturers. Until the release of the PS4 and Wii 2, the UAE market is to be the same as it is now. By 2013, when the new consoles are released onto the market, the prices of the PS3 and the Wii will depreciate, in turn forcing the Xbox 360s prices to decrease as well. However, since Nintendos history shows that the introduction of new consoles is synonymous with the halting of production games and gadgets for previous ones, and Sony has done otherwise with the PS3s predecessors (Summers, n.d.), then consumers will consider the PS3 as a safer investment. Bargaining Power of Suppliers: Since the competition is set, and the games sold are similar if not the same for each of the consoles, then the UAE market would remain the same for the next three years, even with the release of new consoles. Stakeholders analysis PS3 Customer Implications PlayStation 4 is expected to have great demand if prices are reasonably high compared to the price of ps3 in an effort to provide as many customers as possible with the opportunity to purchase PlayStation 4. By launching play station 4, consumers will by buying more PS4s than Xbox 360s and Wiis as a result Sony will lead the market for coming years. PS3 Environment Implications These are the plans for the next 3 years regarding the Environment in UAE. Sonys Environmental Plan Road to Zero Green Management 2013 Green Management 2013 Environmental Management Structure Campaigns and advertisements boosting these plans and events will enhance Sonys image in UAE as the brand appears as an environmentally friendly product as a result as the demand for the brand increases demand for ps3 will also rise. These CSR and environment protection activities are costly and will put on a rise to the price of Sony products and therefore the increase in cost will be pushed to the price of ps4 when launched. PS3 Community Implications: Sony is expecting to have a positive impact in the coming 3 years through CSR activities by powering its products and business activities globally. PS3s indulgence in CSR activates is likely to enhance its image in the long run as it will be perceived as a device which not only is entertaining but also environmental friendly. PS3 Distribution Channel Implications Distribution cost will fall in the coming years, consumers will have more pleasant shopping experience more specialized stores and sales people who know exactly what the customers are looking for. Consumers will also start seeing Sony Retailer Network logo in Ads and POS displays. The more enhanced shopping experience will also increase the demand for Sony and therefore result in higher prices in the coming years. Implications over the next three Years Unfortunately, the boundaries of the Product market structure have already been broken due to several technological and socio-cultural factors. The increased substitutability is happening because of the demographics in UAE have evolved and are always looking for the devices that can offer the best gaming experience. The first implication which is likely to increase over the next years is the emphasis on improving gaming portable devices such as Nintendo 3DS which was introduced in UAE in the first quarter of 2011. The owners of Nintendo 3DS understood the new socio-cultural trends ,which is currently enjoying the 3d technology, and created this device for users who want the 3d experience in a smaller screen without the usage of any glasses. Nintendo 3DS being the first ones to provide the gaming experience in 3d had created an enormous amount of buzz in the market; hence, the same idea is now being applied by other companies. Sony Play station 3 owners are yet to utilize this 3d technology; however, in order to compete in this portable gaming industry, Sony will introduce Sony NGP (PSP 2) in early 2012 that will provide an unbelievable gaming experience in small screens. UAE Distributers will vigorously promote NGP towards the launch as the next generation portable entertainment platform and dep loy various measures to further expand the portable gaming market. (Stuart, 2011). Sonys strategy of introducing NGP can provide them with a competitive edge in the portable gaming market; however, only time will tell if they had succeeded. Secondly, the surprising success of portable PC devices like iPad and iPad 2 in the UAE market have created a very unique set of games with a large fan following. The games in the iPad are relatively easier to play and can be very addictive. Moreover, Blackberry that has been a global phenomenon with mass consumption in the Middle East market are introducing its own graphic tablet, with its own official set of games, by the name of Blackberry playbook in the end of 2011 and hence making the portable gaming devices industry more demanding and competitive. (Shuey, 2010). In short, the games in these graphic tablets like iPad and Blackberry which are more motion and movement oriented has solidified their position as a serious competitor in the portable gaming industry for PCs. Thirdly, the improving features of the non-portable personal computers is another major threat which are designed for hard-core gamers who want enormous storage capacity features along with its incredible graphical experience. A perfect example of such computers which provide similar graphical experiences to PS3 and Xbox is Dells Alienware. Alienware might have been launched by Dell in 2008; however, it can support all playstation3 and xbox 360 games making their presence highly competitive in the market. Moreover, it is being upgraded and reintroduced on frequent basis unlike Playstation 3 which takes longer time for its next version to launch. The usage of mouse and keyboards makes the PC industry still a fierce competitor as games will always require fast and accurate hand movements that can only be used on PCs. In addition, PCs are also very economical due to the latest games which can be downloaded on the internet for free as opposed to PS3 games which can be very costly and can take months to arrive. Also, the restrictions of certain popular games with high sexual and violent content are banned by the UAE government; therefore, the PC gamers can enjoy the internet service and can quickly download and play